Suvishesh Valsan – Assistant Vice President, Research, JLL India
Sales of residential units declined significantly over the last two year, particularly in the initial periods. The number of units that are sold every quarter from both new and old projects form the sales rate and from 14% in 1Q13 this has steadily declined to below 9% as of mid-2014, thereafter remaining stable at low levels.
This trend has been witnessed across the seven leading metros and the situation is particularly grim in markets such as Delhi-NCR, where the sales rate has declined by 10 percentage points. Despite a big fall in Pune, Hyderabad and Kolkata, sales rate of these cities still remain in double-digits at 12-13%. Mumbai’s fall was moderate owing to low sales rate throughout the said period.
Typically, there are five broad factors that influence real estate markets and these include the country’s GDP and employment scene, credit availability, interest rates, housing supply dynamics and consumer confidence. A look at each of these factors reveals that the formula for revival could be within the reach of builders and policymakers.
GDP and employment scene: In contrast to the housing sales rate, India’s GDP has been rising consistently over the last two years from 6.9% y-o-y growth in fiscal year 2013-14 to 7.3% in 2014-15 and is expected to be over 7.5% in 2015-16. Also, the monthly reports of leading recruitment firms in India suggest that hiring activity has picked up pace, particularly in the last year.
Credit availability: The RBI data on the growth in home loans as well as the growth in credit to the construction sector (includes loan to public housing agencies) reveal healthy credit offtake. Home loans have grown at a 17% y-o-y average over the last two years (until May 2015) whereas bank credit given to the construction sector grew at 22% y-o-y, been one of the highest levels of all sectors.
Interest rates: CPI inflation has declined sharply by around three percentage points in the last two years and it now stands at 5% (as of May 2015), well within the comfort zone defined by the reserve bank. Consequently, the RBI has responded with three rate cuts (totalling 75 basis points) since the start of 2015 with a possibility of more rate cuts in the near-term.
Housing supply: Developers have consistently launched close to 60,000 units every quarter since 1Q13 despite experiencing slowing demand. As a result, developers’ unsold stock has mounted up, particularly in NCR-Delhi, Mumbai and Chennai.
Consumer confidence: With above factors portraying a positive picture for the economy, the influence on consumer confidence is positive, which is reflected in various market reports. However, the rising consumer confidence has not translated into higher demand for apartments.
More recently, developers have responded with controlled launches to counter low sales, although this could have been done earlier if market signals were taken seriously. However, consumer confidence in real estate must rise meaningfully in order to reverse dwindling sales rate. For that, developers must exhibit construction progress in order to avoid fear of delays in completion. Given that 27% of units are selling near completion, this fear could be legitimate. Passing into law of the Real Estate (Regulatory) and the Land Acquisition Bills have the potential to increase market transparency and improve consumer confidence.
Copyright secured by Digiprove © 2015 Jones Lang LaSalle
